Before the debut of Arrested Development’s fourth season,
social networking sites across the spectrum were 'buzzing' with excited fans anticipating
the show’s premier on Netflix. The
show’s “digital buzz” tripled that of Netflix’s debut of the popular series
“House of Cards.” "AD" fans had been
long awaiting this arrival – moreover, that they could now 'binge' through the
series, delving into the content whenever and wherever.
According to Procera Networks, a California-based broadband
technology firm, "Arrested Development" saw promising viewer ratings early after
its Netflix debut. One unspecified
DSL provider tracked by Procera, showed that “thirty-six percent of all devices
connected to Netflix … were watching at least one episode” of "Arrested Development" – three times the number of viewers tuned into “House of Cards.” Another unspecified digital service
provider saw traffic peaks of ten percent following “AD’s” release.
The following is Procera’s preliminary report detailing the impact of the series four debut on total Netflix traffic. There's some pretty cool data in terms of the various devices viewers use to watch the show.
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