This week’s premiere of ‘The Walking Dead’ season four generated a
ton of social media buzz. On
Sunday, ‘The Walking Dead’ was the number one program in terms of TV-related
social media activity (not to mention it’s record-setting TV ratings). Data gathered from Nielsen’s
SocialGuide revealed some startling numbers. The season four debut drew a unique audience of 7.5 million twitter users with a total
1.17 million Tweets related to the show.
Facebook was also buzzing as a result of the premiere. More than 5 million Facebook users
generated a total of 9.3 million interactions related to the series
premiere.
Below is a chart showing Nielsen’s weekly Twitter TV ratings:
Live Twitter feed during the series premiere:
Live feed from AMC's Website:
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