Wednesday, October 16, 2013

Marketers Using The Zombie Crazed Audience


Marketers are using “The Walking Dead” to reach male audiences 18-34. As Ryan spoke about the other post, Hyundai launched “the Walking Dead Chop Shop” which enables fans to customize 3 vehicles into zombie-killing survival machines. As of August 5th, nearly 43,000 vehicles have been designed through the app. The creator of “The Walking Dead “, Robert Kirkman designed the one below: 




Hyundai isn’t the only one taking advantage of the zombie obsessive audience. Hasbro and USAopoly will start offering “Walking Dead” editions of the “Monopoly” and “Risk” board games in September. The traditional player tokens are replaced by Sheriff Rick Grimes’ hat, Dale’s RV, a telephone, Michonne’s katana, a bat, and bucket of body parts. Cash has been replaced by fuel, food, knives, firearms and first aid.


The Walking Dead will also be the overall theme of Universal Studios Hollywood and Universal Orlando Resorts event Halloween Horror Nights. It will be interesting to see how other brands take advantage of the zombie crazed audience.

- Katy Volpenhein 


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