Marketers are using “The Walking Dead” to reach male
audiences 18-34. As Ryan spoke about the other post, Hyundai launched “the
Walking Dead Chop Shop” which enables fans to customize 3 vehicles into
zombie-killing survival machines. As of August 5th, nearly 43,000
vehicles have been designed through the app. The creator of “The Walking Dead
“, Robert Kirkman designed the one below:
Hyundai isn’t the only one taking advantage of the zombie
obsessive audience. Hasbro and USAopoly will start offering “Walking Dead” editions of the “Monopoly”
and “Risk”
board games in September. The traditional player tokens are replaced by Sheriff
Rick Grimes’ hat, Dale’s RV, a telephone, Michonne’s katana, a bat, and bucket
of body parts. Cash has been replaced by fuel, food, knives, firearms and first
aid.
The Walking Dead
will also be the overall theme of Universal Studios Hollywood and Universal Orlando
Resorts event Halloween Horror Nights. It will be interesting to see how other
brands take advantage of the zombie crazed audience.
- Katy Volpenhein
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