Monday, October 14, 2013

Record Ratings for ‘Walking Dead’ – Again


Season Three

Season three of ‘The Walking Dead’ garnered enormous success – 10.9 million viewers with a 7.4 household rating – setting the record for the biggest telecast for any drama series in the history of basic cable.  ‘Walking Dead’ viewership rose more than 50 percent over its season two premiere.  

Highlights From Nielsen – Season 3 ‘The Walking Dead’
  • 9 pm premiere: 7.4 HH rating, +54% vs. season 2 premiere
  • 9 pm premiere: 10.9 million viewers, +50% vs. season 2 premiere
  • 9 pm premiere: 7.3 million Adults 18-49, +52% vs season 2 premiere
  • 9 pm premiere: 6.1 million Adults 25-54, +46% vs season 2 premiere
  • 9 pm,10 pm, and midnight encores: Grossed to 15.2 million viewers

Season Four

Season Four of AMC’s hit series ‘The Walking Dead’ set yet another viewership record.  With last night’s debut, the zombie-thriller achieved even greater numbers than its previous season – 16.1 million total viewers with a household rating of 8.1.  These numbers, according to Entertainment Weekly, are up 30 percent from season three’s premiere.  Moreover, ‘Walking Dead’ out-performed all broadcast and cable entertainment series – for the second time – literally “infecting” viewers and pulverizing broadcast networks.  James Hibberd of Entertainment Weekly, mentions that, “if you combine all the broadcast dramas that aired on Sunday night … they still don’t match The Walking Dead’s demo rating.”   

Highlights From Nielsen -- Season 4 'The Walking Dead'
  • 9 pm premiere – 8.1 HH rating with 16.1 million viewers
  • 9 pm premiere – 8.2 HH rating with 10.4 million Adults 18-49
  • 9 pm premiere – 7.3 HH rating with 8.8 million Adults 25-54

*More ratings data to be released



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